DECOLUX HOME booth in DWELL ON DESIGN EVENT 

This June of 2018, DECOLUX HOME introduced its newest line of other luxury Italian products to the Los Angeles market at the DWELL ON DESIGN expo in Downtown Los Angeles, the annual design event that brings together the world of design from all corners of the world right at the heart of the West Coast. Joining us was our team from Italy, who helped us prepare for the event.

Over the course of three days, we had the pleasure of meeting hundreds of people from the design and construction industries, who had never seen anything like our products, and we gladly introduced them to the latest innovations in eco-friendly design materials.

“This is paint?” was the catchphrase that we picked up on frequently as designers, architects, real estate developers, contractors, and homeowners passed by our luxurious booth, which featured an array of our most stunning decorative textures and finishes. Visitors could not believe that the wood, metal, stone, and many other textures that they were seeing were in fact handcrafted with paint. To add on to their excitement, they also learned that our products were environmentally-friendly. Our Master Technicians, who flew in from Italy with the team, was on-site doing hourly live demonstrations to show the masses how our textures are crafted. This proved to be a real crowd-pleaser, as people gathered around the DECOLUX HOME booth, phones and cameras in hand, to catch a glimpse of the action.